Fin de Siècle-mood
Everything still exists but nobody believes any longer in it
1999: by the end of the last century the irritations were big: The different food scandals, the new millennium and the coming change of the currency made consumers unsure. A strong loss of confidence emerged to classical brand articles before the millennium change.
But there was also irritation on the side of the suppliers: It was no longer possible to spend million budgets on classical brand- and marketing understanding and on classical communication, also in the wine segment.