EKU - Back to the roots
About the revival of a legend...
A true challenge: at the beginning of the new millennium the consumer acceptance of the former proud beer brand Kulmbacher had dropped to a disturbing low point. A relaunch seemed inevitable. ARTelier Reiss was tasked with the substantial examination of the brand EKU, supported by marketing- and consumer-research.
In order to lead the brand back to it’s traditional strength, we made ourselves familiar with the history of EKU. There we found all that’s necessary and all that distinguishes a good beer from others – and hence the basis for the entire brand-relaunch.
A true challenge: at the beginning of the new millennium the consumer acceptance of the former proud beer brand Kulmbacher had dropped to a disturbing low point. A relaunch seemed inevitable. ARTelier Reiss was tasked with the substantial examination of the brand EKU, supported by marketing- and consumer-research.
In order to lead the brand back to it’s traditional strength, we made ourselves familiar with the history of EKU. There we found all that’s necessary and all that distinguishes a good beer from others – and hence the basis for the entire brand-relaunch.
