The best from two worlds
A Joint-Wine-Project
2006: The two international acting companies Racke, Germanys market leader for brand wines and Aresti Wine of Chile, one of the most innovative wineries of Chile want to develop an international distributed wine brand together. A Joint-Wine-Project arose with the aim to set new standards in quality and marketing and so for the complete segment of Chilean wines. The ARTelier Reiss received the complete contract for conception, brand-development, naming, packaging and the international corporate design.
The brand developing concerning it was important that the product on the one hand is full of emotions but at the same time transport competence in wine and perceived value. The new wine brand should clearly stand out from the rather confusing competitive environment. It should convince the ambitious taste buds and with this open a new price segment, which was not common for Chilean wines in the retail sale.
2006: The two international acting companies Racke, Germanys market leader for brand wines and Aresti Wine of Chile, one of the most innovative wineries of Chile want to develop an international distributed wine brand together. A Joint-Wine-Project arose with the aim to set new standards in quality and marketing and so for the complete segment of Chilean wines. The ARTelier Reiss received the complete contract for conception, brand-development, naming, packaging and the international corporate design.
The brand developing concerning it was important that the product on the one hand is full of emotions but at the same time transport competence in wine and perceived value. The new wine brand should clearly stand out from the rather confusing competitive environment. It should convince the ambitious taste buds and with this open a new price segment, which was not common for Chilean wines in the retail sale.
