SINN – The smart brand
A challenge for marketing strategics
The task seemed as clear as complex: place a product- a new brand wine - on the market under extremely difficult conditions with a rather tight (or better economically matching) budget. All this in a segment with a high density of products and frightening price competition from discount retailers and during a time that is marked by worldwide talk of consumption denial and consumer weariness. But miserliness isn’t always cool …
The result: In cooperation with the customer Racke, Germanys leading wine marketing company, ARTelier Reiss developed a totally new marketing concept. A promising mix of low price, quality and puristic design - for this is exactly what makes SINN = SENCE!
The task seemed as clear as complex: place a product- a new brand wine - on the market under extremely difficult conditions with a rather tight (or better economically matching) budget. All this in a segment with a high density of products and frightening price competition from discount retailers and during a time that is marked by worldwide talk of consumption denial and consumer weariness. But miserliness isn’t always cool …
The result: In cooperation with the customer Racke, Germanys leading wine marketing company, ARTelier Reiss developed a totally new marketing concept. A promising mix of low price, quality and puristic design - for this is exactly what makes SINN = SENCE!
